Before that, neither its name nor its concept had been defined. This may surprise you, but blue was only born in the Middle Ages. A short history of the color blue The birth of “blue” Now that we have defined the color blue, let’s begin to answer our question about the ubiquity of this color in graphic design by focusing on its history and its relationship to past and present civilizations. Blue and civilizations: history and perceptions □ TIP: The choice is yours! Be creative when choosing a shade of blue, don’t use a shade that is too close to your competitors’. You probably have a preference between navy blue, pastel blue and electric blue! So, if you used to say that blue was your favorite color, you can now be more precise! As we have just seen, the range of blue is very wide. In addition, saturation also plays an important role: from a dull hue (blue-gray) to a vibrant hue (electric blue).įinally, brightness will also determine your shade of blue: from a deep, dark shade like midnight blue, to a light shade like sky blue. The undertones are the secondary colors that are mixed with your blue: a little green will give you a peacock blue or teal, for example. The printing industry uses the subtractive color model, or CMYK for Cyan, Magenta, Yellow, Black.īlue is a chromatic color, composed of hundreds of shades between green and violet.Īlthough blue is considered a cool color (as opposed to a warm red), shades of blue can be warmer or cooler depending on their undertones. Yet for printed materials, the primary blue shade used is actually a cyan tint (blue-green). In the additive color model (or RGB for Red, Green, Blue), which is used to define the colors diffused on our screens on websites and digital communications, blue is indeed a primary color. Blue: a simple primary color?Īs we learned early on at school: blue is a primary color. Let’s start with an accurate definition of the color blue. Blue in graphic design and brand visual identity.Blue and civilizations: history and perceptions.Here is a quick summary of the themes that we will cover in this article: It’s even the most popular color for logos! So, from turquoise to sapphire, cobalt to azure, let’s investigate why blue is so ubiquitous. Shades of dark blue are used.You can’t have missed it: in graphic design, the color blue is everywhere. However, different colors are not used on the buttons to create a contrast. Our first example from Indie Hacker Articles pages.Īs you'll notice, the dominant color on the page is dark blue. In this section, I will examine some of the good designs to show the importance of using less and relevant colors while designing. Best Practice of shades of colorīefore diving into the shades of color, you might be got inspired with best practice. But if you want to explore 50 shades of gray color, you're in the right place. If you want to watch 50 shades of gray, go to Netflix. We have listed 50 different tones for each color. But some of them are color names that are commonly used by all designers. From shades of blue color to shades of green, 11 color palettes will help you to design better work. Some examples can be viewed from the dribble page.Ĭool shades of color listed on one page. From light blue to dark red, you can find 50 shades of 11 colors on this page.ĭifferent shades of similar colors are frequently used in user interface designs. That's why I made the Shades of Color page. But there is unfortunately not a source where you can find tones of colors in one place. A method often used to use different shades of the same color in a design.
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